November 24, 2012
by KK
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Brand Magazine is Interested in Two of our Brand Stories

We have been selected to feature two of our projects to a highly respected Asian/European Brand Magazine.

November 4, 2012
by KK
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Oh Crap— Can’t Crop

Cropping Issues in Photoshop CS5.1
To fix the problem in Photoshop CS5.1 when you crop and image it crops it 1×1 pixels. Select the crop tool then on the upper left– delete the width which says 1 px.

October 17, 2012
by KK
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Troubleshooting My Life Away

Everything breaks in my life. It seems everything needs to be troubleSHOT (?).
Here’s one for ya: Don’t go into full-screen mode using Apple Message, formerly iChat, unless you have a half-hour of troubleshooting time to get it back to normal. Well, you don’t have to, because I did it for you. That’s how much time it took me.

So here: If you cannot exit full screen mode of Messenger, because there is no menu available  and esc does not work, I have the answer. Press and hold CONTROL, COMMAND and F. I hope that saved you a little stress.

September 15, 2012
by KK
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Tribal Marketing: Spread-Worthy Stories

Seth Godin says: “The world has always been orga­ni­zed into tri­bes, groups of peo­ple who want to (need to) con­nect with each other, with a lea­der and with a move­ment. The pro­ducts, ser­vi­ces and ideas that are gai­ning currency fas­ter than ever are ones that are built on a tribe.”
Tell your story and make sure it is spread-worthy from person-to-person. Make them feel like they are part of a group, then they will make a stronger, emotional connection with your product or service.

September 14, 2012
by KK
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Ebay Unveils an Uncluttered Logo

new ebay logo

Shifting away from the flea market image, ebay has spiffied itself up. Trend or strategic move? from ebay’s site:

Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We retained core elements of our logo, including our iconic color palette. Our vibrant eBay colors and touching letters represent our connected and diverse eBay community.

September 11, 2012
by KK
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What Colors Say About Your Company

Discover the unique meanings of colors. Every color evokes an emotion. What color is your company and why?

August 12, 2012
by KK
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Flex Alert InfoGraphics Tastefully Draw Awareness

A Flex Alert is an urgent call to Californians to immediately conserve electricity and to shift demand to off-peak hours (after 6 p.m.).

This campaign really got my attention. I was thinking about why it stayed with me for so long and why I would jump up from my computer to see the commercial. The message was clear, but the thing that got my emotional attention was that it was done tastefully. Not what I expect from SoCal Edison. Yeah-I think that was it. So I turned my AC up to 78 and am sitting in the dark. Props to earthsite.net.

July 12, 2012
by KK
1 Comment

When Design Restrictions — Restrict

Special Modern Design is proud to announce that we have been selected to design all new signage for the NYC Parkway sign series.

When you only have an “L” shaped area to design in, you have to get creative. We will feature an iconic image that is appropriate to each parkway. See ya on the highway…

 

March 10, 2012
by KK
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Anyone can get a QR Code

But will people really scan it?man with cardboard sign with qr code on it--funny

and What is a QR Code?

GET ONE: Search Google for qr code generator and put in your email address, website, then it will generate in a size you pick. Put the code somewhere smartphone-friendly.

HOW TO USE IT: Stamp one on business cards or at the end of your email, link to a Facebook page, contact information or resume.

VIEW IT: To view the info on the code you need to have a smartphone or tablet equipped with a camera and a code-reading app. I use RedLaser for my iphone which scans barcodes too.

Are QR Codes Dead?;  Read about the dos and donts of using QR codes and their longevity in Forbes.