A Flex Alert is an urgent call to Californians to immediately conserve electricity and to shift demand to off-peak hours (after 6 p.m.).
This campaign really got my attention. I was thinking about why it stayed with me for so long and why I would jump up from my computer to see the commercial. The message was clear, but the thing that got my emotional attention was that it was done tastefully. Not what I expect from SoCal Edison. Yeah-I think that was it. So I turned my AC up to 78 and am sitting in the dark. Props to earthsite.net.