May 11, 2013
by KK
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Sometime too much, sometimes not enough. Seven factors to determine a fair market value for a logo design: Your level of expertise Project specification Expected turnaround time Additional service and support Level of demand Current economy Value of company
April 30, 2013
by KK
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It’s Friday night. I get a call from my branding comrade, Donna LaBrecque, of The Creative Collaboratory to help Alicia Keys with her merch and poster designs pronto. “She hates the ones that were presented to her.” (This story sounds … Continue reading
February 14, 2013
by KK
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Don’t ya just love a two-sided business card? In a time when everything is digital, the business card is still a tangible piece of your c0mpany. I love designing when there is a story to be told. NBC4 television studios … Continue reading
February 9, 2013
by KK
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Does this sound familiar: “I view something genuinely interesting about your web site so I saved to my bookmarks for to you.” I like to share tips from bloggers that I find a very useful. It’s not until after I … Continue reading
February 2, 2013
by KK
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My instinct was to turn this quote around to say Summarize first THEN symbolize. Meaning, you must understand what and why you are designing before you can make a mark or symbol for it. It wasn’t until I watched this … Continue reading
January 30, 2013
by KK
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Why do I love this so much? recycled on Etsy from: 25 ideas for how to reuse and repurpose junk mail: Hang tags can tell stories. [Image via www.lebowitz.net.] or a door hanger [Image via www.swyyne.com.] DIY hang tag. Stamp … Continue reading
January 25, 2013
by KK
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We were honored with the project of designing all new signage for the NYC Parkway Department of Transportation sign series. I first posted this in July of last year and we have been working on it ever since. There are … Continue reading
December 9, 2012
by KK
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Funny thing about letting in-house designers creating your new brand…. What do you think the criteria was for the brand; University of California’s new logo ? Do you think it feels more retail than collegiate? I don’t think the key … Continue reading
November 24, 2012
by KK
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We have been selected to feature two of our projects to a highly respected Asian/European Brand Magazine.
November 4, 2012
by KK
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Cropping Issues in Photoshop CS5.1 To fix the problem in Photoshop CS5.1 when you crop and image it crops it 1×1 pixels. Select the crop tool then on the upper left– delete the width which says 1 px.
September 15, 2012
by KK
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Seth Godin says: “The world has always been organized into tribes, groups of people who want to (need to) connect with each other, with a leader and with a movement. The products, services and ideas that are gaining currency faster … Continue reading
September 13, 2012
by KK
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Angeleno Living is a lifestyle site for Los Angeles home enthusiasts. We are so excited to see this launch. David came to us with a website wireframe and an idea. We put the bran identity together so that it had … Continue reading
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