Monthly Archives: April 2009

Music Reports provides rights licensing and royalty accounting services for music. We were hired to update their image into a recognizable trademark and to effectively communicate who they are and what they are about. First we solidified their name as … Continue reading →

I was just about to write about the art of knowing when to retain equity in a rebranding job and lo and behold I read this interesting article in Newsweek about Peter Arnell and his Tropicana Juice carton blunder. His … Continue reading →