July 23, 2015
by KK

Lace Your Face is Blowing Up

This product we named and created the brand identity for just sold out on QVC UK! Like on Facebook #laceyourface #dermovia #specialmoderndesign

10552660_263167087227378_8745236954653995669_n 00lace-your-face-2 Bag-0541-2014-07-04  laceyourface

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Brand Camp comic

April 21, 2015
by KK



Brand Camp comic

vintage ad of man blowing smoke in woman's face 60s ad

It’s improbable now to expect that you can presume everything about your customers just because you know their age, sex and postcode. In a digital world that enables ever increasing possibilities and choices, people are no longer constrained by location, age or gender, and they are not so easy to put into a box, either.

In other words, relying on demographic profiles just doesn’t cut it anymore; you have to dig deeper (to unveil ATTITUDE- my 2cents)

— Bernadette Jiwa,
Difference: The one-page method for reimagining your business and reinventing your marketing

Hillary's H campaign logo 2016

April 16, 2015
by KK

The Hillary “H” Logo Controversy

Hillary's H campaign logo 2016
Oh the opinions going around about Hillary’s 2016 campaign logo!

I give her credit for being memorable and not going the stars and stripes route.

On the other hand, she could have used a softer touch— not feminine— just maybe some teeny rounded corners. And maybe monochromatic; blue on blue.

Those, out-of-the tube colors are harsh. And why is it so dithered?

Did someone forget to define the criteria for her before designing Hillary’s logo?
(design “credit” goes to Pentagram partner, Michael Bierut. This is a very pricey logo)
He sure does fancy arrows:
169_DSC_0047Michael Bierut arrows

January 18, 2015
by KK

Saul Bass Attempts to Talk Kubrick into the Poster Design for “The Shining”

Saul Bass Poster Sketches for Stanley Kubrick’s ‘The Shining’. Check out the letter Saul wrote and his fish-head signature.

Saul Bass letter to Stanley Kubrick

seen in a tweet by: and this blog post says:

Kubrick made Bass go through at least 300 versions of the poster until finally ending on the extremely alien looking version we now know.

Saul Bass Poster Sketches for Stanley Kubrick's 'The Shining'Saul Bass Poster Sketches for Stanley Kubrick's 'The Shining'Saul Bass Poster Sketches for Stanley Kubrick's 'The Shining'Saul Bass Poster Sketches for Stanley Kubrick's 'The Shining'Saul Bass signature

Lunch, Learn and Beer

September 24, 2014 by KK | 0 comments

Screen Shot 2014-09-24 at 3.56.02 PM

I just returned from KPCC’s first in a series of Lunch-n-Learn events. The guest speaker was Meg Gill, the 29 year old who with a partner started Golden Road Brewery.


While there are plenty of retail outlets that carry the brand now, the real hero is the converted train-changing station in Northeast Los Angeles. This brand really proves how the product = culture.

The Brewery offers a couple of simple, but pretty amazing things at the site as they cater to their customer: an area for pets, an area for kids and food for the vegans in your life.





By accident they happened upon a new experimental way of printing on cans using high resolution photos.

09_17_13_getupoffathatbrown_3 09_17_13_getupoffathatbrown_4 golden-road-brewing

and yes they served beer at lunch…. Hiccup

IMG_5714 IMG_5711


This gallery contains 10 photos

July 17, 2014
by KK

For Designers Free Download: Easy Facebook Banner Template

Some designers are intimidated by the rapidly changing specs to Facebook and other social platforms. Here is a super simple way to layout a logo image or profile photo and banner image for your client. I’ve included a template in Photoshop in the download.


Layered psd file looks like this. Add your image on the yellow layer.

screen shot of psd palette

Just place your image on the layer. The file is sized correctly at 851w x 315h.


Free placeholder images are also included in the file for your client’s banner if you don’t have one handy.

fb-banner_0001s_0001_diving-boardfb-banner_0001s_0000_pink-pedals  fb-banner_0001s_0002_curb fb-banner_0001s_0003_blueshadefb-banner_0001s_0004_palm-trees  fb-banner_0001s_0005_street fb-banner_0001s_0006_lone-tree fb-banner_0001s_0007_futbol fb-banner_0001s_0008_spanish-light fb-banner_0001s_0009_buildingpalm

Also, find the sized Profile Image file for image or a logo:

Screen Shot 2014-07-17 at 11.33.18 AM

In the download:

  • Workable Facebook Banner file: psd
  • Workable Profile image 180×180: psd
  • Illustrator file (for reference)
  • Blank sized banners


July 15, 2014
by KK

A Great Corporate Heritage Story

procter and gamble brothers photo-ivory soap

Procter and Gamble’s Origin Story– Who knew they married sisters? There is a great personable story here. One that is memorable and softens the corporate institutional image —for a second at least.


Here is a really great timeline telling a story of “honest business ethics” including a letter to a customer returning $1 that was overpaid. Now that’s proof in the pudding.


Digging into the past can reveal the purpose of a company at its very essence. From this could come a tagline, marketing message, and the brand’s soul. From there you can funnel all business decisions though a single defined purpose. It worked for them.

May 19, 2014
by KK

Jackie Robinson Parkway Signage

This just passed legal and is approved by Jackie Robinson’s estate. This is one of many new street signs I designed for the historic scenic parkways via New York Department of Transportation (NYDOT). We are shaking things up and setting new standards of transportation signage for parkways to come.

Jackie Robinson Pkwy Sign

So say goodbye to the ugly green signs with rub-off letters.



This postcard from around 1940 shows the Jackie Robinson Parkway -- then known as the Interborough Parkway -- through Forest Park. Note the undivided four-lane design and timber lightposts. (Postcard published by The Albertype Co., Brooklyn, NY; from oldkewgardens.com.)

This postcard from around 1940 shows the Jackie Robinson Parkway — then known as the Interborough Parkway — through Forest Park. Note the undivided four-lane design and timber lightposts.

I’m looking for ideas for the FDR Drive Parkway now. A portrait? or is there some other iconic image that tells a story? I’m researching now. ideas?