April 21, 2015
It’s improbable now to expect that you can presume everything about your customers just because you know their age, sex and postcode. In a digital world that enables ever increasing possibilities and choices, people are no longer constrained by location, age or gender, and they are not so easy to put into a box, either.
In other words, relying on demographic profiles just doesn’t cut it anymore; you have to dig deeper (to unveil ATTITUDE- my 2cents)
— Bernadette Jiwa,
Difference: The one-page method for reimagining your business and reinventing your marketing
April 16, 2015
Oh the opinions going around about Hillary’s 2016 campaign logo!
I give her credit for being memorable and not going the stars and stripes route.
On the other hand, she could have used a softer touch— not feminine— just maybe some teeny rounded corners. And maybe monochromatic; blue on blue.
Those, out-of-the tube colors are harsh. And why is it so dithered?
Did someone forget to define the criteria for her before designing Hillary’s logo?
(design “credit” goes to Pentagram partner, Michael Bierut. This is a very pricey logo)
He sure does fancy arrows:
January 18, 2015
Saul Bass Poster Sketches for Stanley Kubrick’s ‘The Shining’. Check out the letter Saul wrote and his fish-head signature.
seen in a tweet by: and this blog post says:
Kubrick made Bass go through at least 300 versions of the poster until finally ending on the extremely alien looking version we now know.
October 9, 2014
Does anyone think it’s funny that Buick is doing a campaign about no one knowing what Buick is?
What does Buick evoke?
Nothing …if they have to reinvent themselves. Sounds like a someone new got hired and cleaned house.
Rather bland identity system over the centuries.
July 17, 2014
Some designers are intimidated by the rapidly changing specs to Facebook and other social platforms. Here is a super simple way to layout a logo image or profile photo and banner image for your client. I’ve included a template in Photoshop in the download.
Layered psd file looks like this. Add your image on the yellow layer.
Just place your image on the layer. The file is sized correctly at 851w x 315h.
Free placeholder images are also included in the file for your client’s banner if you don’t have one handy.
Also, find the sized Profile Image file for image or a logo:
In the download:
- Workable Facebook Banner file: psd
- Workable Profile image 180×180: psd
- Illustrator file (for reference)
- Blank sized banners
July 15, 2014
Procter and Gamble’s Origin Story– Who knew they married sisters? There is a great personable story here. One that is memorable and softens the corporate institutional image —for a second at least.
Here is a really great timeline telling a story of “honest business ethics” including a letter to a customer returning $1 that was overpaid. Now that’s proof in the pudding.
Digging into the past can reveal the purpose of a company at its very essence. From this could come a tagline, marketing message, and the brand’s soul. From there you can funnel all business decisions though a single defined purpose. It worked for them.
June 25, 2014
May 19, 2014
This just passed legal and is approved by Jackie Robinson’s estate. This is one of many new street signs I designed for the historic scenic parkways via New York Department of Transportation (NYDOT). We are shaking things up and setting new standards of transportation signage for parkways to come.
So say goodbye to the ugly green signs with rub-off letters.
This postcard from around 1940 shows the Jackie Robinson Parkway — then known as the Interborough Parkway — through Forest Park. Note the undivided four-lane design and timber lightposts.
I’m looking for ideas for the FDR Drive Parkway now. A portrait? or is there some other iconic image that tells a story? I’m researching now. ideas?
February 21, 2014
I finally made some time to put some logo designs on pinterest.
December 11, 2013
How to show that your company is credible? — Consistency breeds Credibility. Keeping marketing materials uniform will give the impression you are organized and detail oriented. (I need to practice what I preach.)
“when most of us advocate for ideas we think I’ve got a compelling argument, a fact or figure. Neuroscience research shows that our brains are not hardwired to understand logic… Our brain is wired to understand and retain stories.” —Jennifer Aaker
So don’t just explain what your company does– or the features and benefits of your product or service. Find the story that will propel an emotional connection.