Lunch, Learn and Beer

September 24, 2014 by KK | 0 comments

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I just returned from KPCC’s first in a series of Lunch-n-Learn events. The guest speaker was Meg Gill, the 29 year old who with a partner started Golden Road Brewery.

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While there are plenty of retail outlets that carry the brand now, the real hero is the converted train-changing station in Northeast Los Angeles. This brand really proves how the product = culture.

The Brewery offers a couple of simple, but pretty amazing things at the site as they cater to their customer: an area for pets, an area for kids and food for the vegans in your life.

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By accident they happened upon a new experimental way of printing on cans using high resolution photos.

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and yes they served beer at lunch…. Hiccup

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This gallery contains 10 photos

July 17, 2014
by KK
0 comments

For Designers Free Download: Easy Facebook Banner Template

Some designers are intimidated by the rapidly changing specs to Facebook and other social platforms. Here is a super simple way to layout a logo image or profile photo and banner image for your client. I’ve included a template in Photoshop in the download.

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Layered psd file looks like this. Add your image on the yellow layer.

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Just place your image on the layer. The file is sized correctly at 851w x 315h.

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Free placeholder images are also included in the file for your client’s banner if you don’t have one handy.

fb-banner_0001s_0001_diving-boardfb-banner_0001s_0000_pink-pedals  fb-banner_0001s_0002_curb fb-banner_0001s_0003_blueshadefb-banner_0001s_0004_palm-trees  fb-banner_0001s_0005_street fb-banner_0001s_0006_lone-tree fb-banner_0001s_0007_futbol fb-banner_0001s_0008_spanish-light fb-banner_0001s_0009_buildingpalm

Also, find the sized Profile Image file for image or a logo:

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In the download:

  • Workable Facebook Banner file: psd
  • Workable Profile image 180×180: psd
  • Illustrator file (for reference)
  • Blank sized banners

DOWNLOAD HERE

July 15, 2014
by KK
0 comments

A Great Corporate Heritage Story

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Procter and Gamble’s Origin Story- Who knew they married sisters? There is a great personable story here. One that is memorable and softens the corporate institutional image —for a second at least.

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Here is a really great timeline telling a story of “honest business ethics” including a letter to a customer returning $1 that was overpaid. Now that’s proof in the pudding.

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Digging into the past can reveal the purpose of a company at its very essence. From this could come a tagline, marketing message, and the brand’s soul. From there you can funnel all business decisions though a single defined purpose. It worked for them.

May 19, 2014
by KK
0 comments

Jackie Robinson Parkway Signage

This just passed legal and is approved by Jackie Robinson’s estate. This is one of many new street signs I designed for the historic scenic parkways via New York Department of Transportation (NYDOT). We are shaking things up and setting new standards of transportation signage for parkways to come.

Jackie Robinson Pkwy Sign

So say goodbye to the ugly green signs with rub-off letters.

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WAY BEFORE

This postcard from around 1940 shows the Jackie Robinson Parkway -- then known as the Interborough Parkway -- through Forest Park. Note the undivided four-lane design and timber lightposts. (Postcard published by The Albertype Co., Brooklyn, NY; from oldkewgardens.com.)

This postcard from around 1940 shows the Jackie Robinson Parkway — then known as the Interborough Parkway — through Forest Park. Note the undivided four-lane design and timber lightposts.

I’m looking for ideas for the FDR Drive Parkway now. A portrait? or is there some other iconic image that tells a story? I’m researching now. ideas?

Use Stories to Persuade

October 18, 2013 by KK | 0 comments

“when most of us advocate for ideas we think I’ve got a compelling argument, a fact or figure. Neuroscience research shows that our brains are not hardwired to understand logic… Our brain is wired to understand and retain stories.” —Jennifer Aaker

So don’t just explain what your company does– or the features and benefits of your product or service. Find the story that will propel an emotional connection.

October 13, 2013
by KK
1 Comment

What Does Heinz 57 Mean?

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According to the Urban Dictionary, Heinz 57 is used to describe a “person who is a mixed blood of many nationalities”.

Not exactly what Henry Heinz had in mind in 1892.

As the story goes, while riding a train in New York, Henry sees a sign advertising “21 styles of shoes”.  He likes the idea of advertising a number of products and hits on the slogan “57 Varieties”—even though his company was making over 60 at the time. The 5 and 7 are meant to represent he and his wife’s lucky numbers.

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pickle girl?

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There is something great about this shape. Very ownable.

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cropping in give it a new meaning, yes?

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yum!! anytime peanut butter and bacon meet….

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